Search Engine Optimization (SEO) is the best way to increase organic traffic (free traffic) to your website. In the long run it will mean paying less for advertising and gaining a more consistent following of dedicated customers. SEO takes time and a well thought out approach though. To get you started, here are five ways that… read more
Getting Facebook likes can be a viable marketing strategy if implemented properly. Not only will the likes give your business social proof, it will also give you direct access to your customers. When you create a post on Facebook, people who have liked your page see it. That makes Facebook likes a valuable tool for… read more
Twitter can be a powerful promotion tool for small business owners. If used correctly it can be a great way to generate free traffic to your website and increase your brand awareness. Of course, having a Twitter account is almost pointless if you don’t have any followers. Here’s how you can get started, or grow… read more
A Website persona is a fictitious representation of a person who uses your website. This profile is often made up of different details such as a person’s age, level of income, favorite hobbies, internet usage, and so on. Take a look at this example: “Jack Burns is thirty years old. He’s an engineer or programmer… read more
Email marketing campaigns can be an effective tool in growing your business . Research has shown that 66% of online consumers check their email multiple times a day. Going even further, 13% of people check their email every hour. That’s one of the best reasons why marketing through email is so effective. With that in mind, here… read more
