A great landing page is the key to success when it comes to customer retention. When someone clicks a link to your website you only have one chance to grab their attention and promote your product or service. In order to do that, you have to have a landing page that’s well thought out, concise,… read more
Google’s Keyword Planner is a powerful tool that can help you to advertise smarter and increase your ROI when it comes to your marketing budget. In a nutshell, Keyword Planner allows you to see what customers are looking for and what search terms they’re using. If you advertise using any of the major search engines,… read more
Although we already talked about what SEO (Search Engine Optimization) is in an earlier article, it will be useful to give it a one minute rundown before getting into the specifics of local SEO. SEO is a strategy that can be used to increase your rank in the search engine results. For example, a company… read more
Updating your website can be a major decision to make. It could potentially mean spending thousands of dollars and dozens of hours on the phone with a web design company trying to get it just right. While this might not sound like the best use of your time, there are certainly times when you will… read more
Google Analytics is an incredibly powerful tool that every single small business owner should be using. It’s free, and it can provide you valuable insight about your website that you might not be able to gather otherwise. Analytics will help you to track everything from the number of unique visitors to your site every month… read more
